Monthly Archive: August 2016

Texana Thursday: Cowboys Football for the Price of a Song

Forbes magazine values the Dallas Cowboys football club at approximately $4 billion, between the merchandise sales, sponsorships, AT&T Stadium, television deals, ticket sales, and so forth. It’s a long way from when the Cowboys were established for the price of a song…
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The 6 Best Things about Online Newsletters

Not printing a newsletter—having your newsletter exclusively online—can have many advantages for you and your organization. 1. No printing costs One nonprofit organization in which I served decided to take its monthly newsletter exclusively online. Financial concerns were at the…
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Texana Thursday: Lamar Hunt, NFL Owner and Pioneer

Want to own a pro football team but your bid falls short? Start your own pro football league! That’s what Dallas businessman Lamar Hunt did. In the late 1950s, Hunt, along with Houston businessman K.S. “Bud” Adams Jr., had each attempted…
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Elements of a Nonfiction Book Proposal: Second of 2 Parts

In the first article of this two-part post, I wrote about three key elements of a nonfiction book proposal: the overview, market, and promotion activities. In this article, I’ll write about understanding the competition for your book, preparing the about the author…
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