Monthly Archive: October 2016

Texana Thursday: The Mercury Seven, First of 2 Parts

While America has had plenty of astronaut heroes—Neil Armstrong, Sally Ride, and Scott Kelly, to name but three—the space program began with the selection of seven test pilots. Their first project was Project Mercury, so they became known as the…
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In Praise of the Printed Newsletter

I’ve written elsewhere about exclusively online newsletters, describing their advantages and about how they are the future. Yet there are times when the printed newsletter is the right choice. Consider these three scenarios. 1. The demographics and expectations of your audience….
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Texana Thursday: Saving Fletcher Stockdale

Gov. Fletcher Stockdale was in the news this week. Someone removed his official portrait from the third floor of the Capitol rotunda and threw it to the ground. (All former governors have official portraits on display in the rotunda.) The…
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4 Myths of Usability Testing

Usability testing refers to evaluating a product or service by testing it with representative users. Yet many people have misconceptions about just what usability testing means. Here are four myths about usability testing. 1. You don’t need a test plan….
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The Newsletter of the Future

1. Newsletters will be exclusively electronic. The trend towards exclusively electronic newsletters has already begun, of course. They are delivered via e-mail to your desktop, laptop, or mobile device. Yet there are still people who prefer the printed newsletter in…
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