Monthly Archive: April 2017

Texana Thursday: 5 Fun Facts about Pecans

Memorial Day weekend is coming up, and with family gatherings being planned, it’s a good idea to start thinking about what dishes to prepare and bring to the event. Fortunately, the official Texas state tree, the pecan tree, provides a…
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Turn Your Presentation into an E-book, First of 2 Parts

Most everyone gives presentations. But what happens to your content after you’ve given the presentation? Many speakers simply forget all about it—not the best idea, if you want your content to keep working for you long after your presentation. Some…
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3 Little-Known Secrets of Successful News Releases

For all the changes in how we communicate, the news release remains both useful and vital. Companies and organizations use them to share their news about their products, services, and themselves. While news releases are not, and should not be…
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Texana Thursday: A Visit to San Felipe de Austin

When one thinks of iconic Texas places, chances are the Alamo, Goliad, and the San Jacinto Battleground come to mind. More contemporary-minded people might think of the state Capitol building in Austin. Yet none of these sites would have meaning,…
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7 More Newsletter Article Ideas

As written elsewhere, newsletters help your organization raise its profile, introduce products and services, and keep in touch with your customers, prospective customers, and the public. Consider these seven additional ideas to help you plan and develop your newsletter. 1….
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5 Things to Avoid in Tip Sheets

A tip sheet is an article or mini-report that is published as a series of numbered tips. The article you’re reading now could be made into a tip sheet, as it meets that criteria. Tip sheets can be easily overlooked…
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