Monthly Archive: August 2017

Texana Thursday: Some Thoughts about Hurricane Harvey

Hurricane Harvey has finally fled Texas after causing a catastrophic loss of life and property damage. Good riddance! (And, I want to quickly add, our thoughts and prayers are with our friends and neighbors in Louisiana, Arkansas, Mississippi, Alabama, Tennessee,…
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The Biggest Lie in Warning Labels

Has this happened to you? You’re assigned to write about a product or procedure that, done wrong, could result in someone being killed…and your experts refuse the see the danger. Creating the documentation becomes even more of a challenge. It…
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Why Can Editorial Services Be So Expensive?

So, why are editorial services so expensive? There are several reasons for this. 1. They clarify your message. Your company has much to say, and about a number of topics, such as: Who are your customers? What sets your company…
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Answering the “So What” Question

Once upon a time, as a young reporter at a small-town newspaper about 150 miles away from here, I happened upon what I thought was a story that would, to use the cliché, “blow this town wide open.” My would-be…
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Texana Thursday: 4 Fun Facts about the Lady Lex

The battleship USS Texas has earned its place in naval history, and is one of Texas’s most popular tourist attractions. The aircraft carrier USS Lexington, now decommissioned and permanently stationed in Corpus Christi, has also earned its place in naval…
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How to Improve Your Business Letters

A friend of mine complained to me recently about a letter he received from a colleague. Apparently, the colleague’s note was much too long and was unclear about what the desired action was, much less the desired result. I could…
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Texana Thursday: Galveston’s Tree Sculptures

It’s been said that something good can come from something bad. For evidence, check out the tree sculptures on Galveston Island. Hurricane Ike formed in the Atlantic Ocean in September 2008 and headed westward, hitting the Bahamas and other nearby…
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The Awful Truth about Documentation Plans

“In preparing for battle, I have found that plans are useless,” President Dwight D. Eisenhower once said, “But planning is indispensable.” Planning is also indispensable when it comes to writing projects, though the plans themselves can and will change, often…
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