Texana Thursday: 4 Fun Facts about Homecoming Mums

High school football season is underway in Texas. So is homecoming mum season. Homecoming, as a football tradition, isn’t new. It’s a cause for celebration, where people return to their dear old Alma Mater for the big football game, usually…
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So You Want to Make Better Online Videos

Some folks think that to make a video, you must have a thoughtful blend of writing, producing, and directing skills you’d find only in Hollywood. I can relate. When I was asked to make a book trailer video for my…
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Texana Thursday: Some Thoughts about Hurricane Harvey

Hurricane Harvey has finally fled Texas after causing a catastrophic loss of life and property damage. Good riddance! (And, I want to quickly add, our thoughts and prayers are with our friends and neighbors in Louisiana, Arkansas, Mississippi, Alabama, Tennessee,…
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The Biggest Lie in Warning Labels

Has this happened to you? You’re assigned to write about a product or procedure that, done wrong, could result in someone being killed…and your experts refuse the see the danger. Creating the documentation becomes even more of a challenge. It…
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Why Can Editorial Services Be So Expensive?

So, why are editorial services so expensive? There are several reasons for this. 1. They clarify your message. Your company has much to say, and about a number of topics, such as: Who are your customers? What sets your company…
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Answering the “So What” Question

Once upon a time, as a young reporter at a small-town newspaper about 150 miles away from here, I happened upon what I thought was a story that would, to use the cliché, “blow this town wide open.” My would-be…
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