You’re all set to give your big presentation. You know your subject cold. You know your audience. You know the likely questions you’ll be asked and the answers. Your slides are ready.
What about your handouts?
Handouts can make or break your presentation. They could be as simple as a reproduction of your slides, or could be as complex as your presentation, written out, with the slides.
Why would you want to provide written handouts?
First, handouts serve as a record of your presentation. The audience will be grateful to have the material presented to them in writing. They will not be inclined to take notes because your content has been written down for them already. It saves your audience time. It doesn’t have to visit your web site.
Second, handouts serve as your sales literature. They can be copied and distributed, and serve an important role in your sales and marketing activities. Handouts conserve as a record of your presentation. It can provide as much information as you wish to put on paper with your audience.
Why would you NOT want to provide written handouts?
First, your audience will often take your handouts and read along, tuning you out somewhat. Or, they might take your handouts and tune you out altogether, and might not feel inclined to pay attention to you when they have your material in hand.
Second, by telling your audience to download your handouts and other useful information by visiting your website, you are encouraging people to visit your site and learn more about your products and services.
So, should you have handouts for your presentations? There’s no set yes-or-no answer. Ultimately, it depends on your audience and its expectations. Consider these issues when planning your presentation.
