So, why are editorial services so expensive? There are several reasons for this.
1. They clarify your message.
Your company has much to say, and about a number of topics, such as:
- Who are your customers?
- What sets your company apart from the competition?
- Where can people find you?
- When are your business hours?
- Why are your products and services the best in your industry?
- How have people benefited from doing business with you (testimonials)?
These are only some of the questions you might want to answer. You want to make sure everything is communicated comprehensively, yet crisply. Editorial services make sure you identify and communicate your message comprehensively, yet crisply.
2. They help you put your best foot forward.
Your challenge is not only identifying what to say, but to whom to say it and how and where to say it. Not all audiences get their information from the same sources. Editorial services can make sure your message gets transmitted in the right way to the right audience.
3. They help you train your staff and customers.
Your people and customers must know what to do, when to do it, and how to do it…and why they must do it in the way you prescribe. Editorial services can make sure you communicate these things to your staff and customers.
4. They help you inform other key audiences whose support you need.
Staff and customers help your business be the best in class. But other audiences—government regulatory agencies, investors, the news media, and the general public—are also important. Editorial services can help ensure you understand the needs of those particular audiences and meet them.
Editorial services, ultimately, serve any and all of these purposes. They add value by helping improve sales, grow your customer base, save money, and growing profit.
Consider these things when you think about the value of what you write.
