Publishing

Articles serve many purposes. They can inform, educate, and help persuade. Yet popular misconceptions about articles exist. Some of them include: 1. Articles are written with the intention that they are meant for the media only. It is true that…
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Some folks think that to make a video, you must have a thoughtful blend of writing, producing, and directing skills you’d find only in Hollywood. I can relate. When I was asked to make a book trailer video for my…
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Some years ago, I was asked to lead an effort to revise and republish a web site for a chapter of a professional education organization. We got it done, and even won an award for it in a public relations…
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When it comes to managing publications, editors and publishers develop and rely on editorial calendars to help them be successful. Yet many people don’t know what an editorial calendar is, much less how it can be useful. Some common questions…
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In the first part of this blog I described the benefits of turning your presentations into e-books. But, having decided to move ahead, how do you proceed? Use this step-by-step process as a guide. 1. Decide the e-book formats in…
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Most everyone gives presentations. But what happens to your content after you’ve given the presentation? Many speakers simply forget all about it—not the best idea, if you want your content to keep working for you long after your presentation. Some…
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You want to write a nonfiction book. You know that a well-written book proposal is crucial to getting a publisher to consider your idea and work with you in turning it into reality. Yet, according to an article in Forbes…
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A regularly-scheduled web site audit can help you improve your web site, which in turn can help your customers, potential customers, and your staff, be more successful. But performing a web site audit can different things to different people. Basic…
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