Technical writer, journalist and author
You’re all set to give your big presentation. You know your subject cold. You know your audience. You know the likely questions you’ll be asked and the answers. Your slides are ready. What about your handouts? Handouts can make or…
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I’ve written elsewhere about exclusively online newsletters, describing their advantages and about how they are the future. Yet there are times when the printed newsletter is the right choice. Consider these three scenarios. 1. The demographics and expectations of your audience….
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1. Newsletters will be exclusively electronic. The trend towards exclusively electronic newsletters has already begun, of course. They are delivered via e-mail to your desktop, laptop, or mobile device. Yet there are still people who prefer the printed newsletter in…
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1. You’re prepared to handle rejection. “Thank you for submitting your work. Unfortunately, it does not meet our needs at this time.” This line, or something similar, has stung many a writer. It’s important to remember that a rejection has…
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1. If you want total control over the project. With self-publishing, you are the author, editor, book designer, publisher, and publicist. Even if you hire others to perform any of these functions, the buck still stops at your desk. To…
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Recently I helped a fellow author redesign and update her web site in support of her new children’s book. The site has lots of content, and had only been maintained since it was launched in 2013. After many hours, the…
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For all the attention paid to digital marketing, the printed brochure remains one of the most useful and versatile marketing tools available. Brochures help a company establish its corporate identity. Companies spend money to project an identity. Brochures play an…
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In the first part of this article, I addressed the first three questions you should ask before you create a book trailer video: Do you know your book, audience, and genre? Do you know what other trailers exist for similar…
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A book trailer video is similar to a movie trailer you would see at your local theatre. However, you’d most likely see the book trailer online, and not at the theater. Some trailers get broadcast on television, but this is…
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Not printing a newsletter—having your newsletter exclusively online—can have many advantages for you and your organization. 1. No printing costs One nonprofit organization in which I served decided to take its monthly newsletter exclusively online. Financial concerns were at the…
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