Writing

Once upon a time where there was series of Federal Express television ads where the “star” talked at such a rapid rate it was funny, but it made a point: things had to be delivered immediately. Writing can be the…
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Once upon a time there was a fellow who died, and his will bequeathed his estate to his three children. Trouble was, people read the will and were confused about how much each child was to receive. Let’s call the…
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Has this happened to you? You’re assigned to write about a product or procedure that, done wrong, could result in someone being killed…and your experts refuse the see the danger. Creating the documentation becomes even more of a challenge. It…
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So, why are editorial services so expensive? There are several reasons for this. 1. They clarify your message. Your company has much to say, and about a number of topics, such as: Who are your customers? What sets your company…
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Once upon a time, as a young reporter at a small-town newspaper about 150 miles away from here, I happened upon what I thought was a story that would, to use the cliché, “blow this town wide open.” My would-be…
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A friend of mine complained to me recently about a letter he received from a colleague. Apparently, the colleague’s note was much too long and was unclear about what the desired action was, much less the desired result. I could…
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“In preparing for battle, I have found that plans are useless,” President Dwight D. Eisenhower once said, “But planning is indispensable.” Planning is also indispensable when it comes to writing projects, though the plans themselves can and will change, often…
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A tip sheet is an article or mini-report that is published as a series of numbered tips. They can be very helpful to your customers, and therefore to you, but they are often overlooked in favor of sales literature, white…
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Planning web site content can have so many details that it’s easy to get lost in them. It shouldn’t be this way. Focus on these high-level points when planning your web site content include: 1. Knowing your boss, and not…
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