Writing

For all the changes in how we communicate, the news release remains both useful and vital. Companies and organizations use them to share their news about their products, services, and themselves. While news releases are not, and should not be…
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As written elsewhere, newsletters help your organization raise its profile, introduce products and services, and keep in touch with your customers, prospective customers, and the public. Consider these seven additional ideas to help you plan and develop your newsletter. 1….
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A tip sheet is an article or mini-report that is published as a series of numbered tips. The article you’re reading now could be made into a tip sheet, as it meets that criteria. Tip sheets can be easily overlooked…
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Brochures play an important role in business because they inform, persuade, and show your product, service, and company at its best. Yet a brochure, like any other piece of writing, can be easily brought down by a number of fixable…
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Voice dictation software is a relatively new tool, but dictating your text is not a new thing. President Theodore Roosevelt, British Prime Minister Winston Churchill, and author Sidney Sheldon are examples of authors who dictated their works. According to Roosevelt…
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A white paper, according to the copywriter Robert W. Bly, is a promotional piece in the guise of an informational article or report. White papers educate people and help them make decisions. White papers provide information in a semi-objective fashion….
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Well-written articles remain the best way to get your message out there. Articles not only tell your story, but they can also help your audience see how its best interest is served by following the guidance your article provides. For…
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You’re sitting at your desk, nervous and probably in a silent panic. You’ve got a deadline fast approaching, and you don’t know what you want to write about a given topic—if you even have a topic in the first place….
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