Technical writer, journalist and author
We’ve all seen organizational or personal mission statements. In some cases, they are front and center. In other cases, they are hidden, and it’s clear that they are little more than an afterthought. Through their clarity, direction, and guidance, mission statements can…
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Many people have the misperception that brochures are obsolete thanks to the continually advancing technology we have today. This is not the case. Brochures play a vital part of getting your story out there. The first three characteristics could be…
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Chuck Norris is well-known for his action/adventure film roles, and the Chuck Norris Fact parodies that they inspired in recent years. (One favorite: “There once was a street called Chuck Norris, but the name was changed for public safety because…
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In today’s marketplace, having a web site is a given. But what you say on your site, and how you say it, can affect your company’s reputation and bottom line. Here are five ways your web content can hurt your…
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Want to write a book? These three quick tips can help you get going. 1. Have a roadmap, but be ready for detours. Outlines mean different things to different people. They can be very detailed; for example, the novelist Ken Follett typically uses…
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We’ve all seen them—Christmas family newsletters in which the kids all have straight-A grades and perfect smiles (no need for braces!)…the husband got promoted (three times, no less!)…the wife was elected president of the garden club (as well as the…
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A regularly-scheduled web site audit can help you improve your web site, which in turn can help your customers, potential customers, and your staff, be more successful. But performing a web site audit can different things to different people. Basic…
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Suppose you’ve been given a research assignment. You do your research—looking online, visiting your local library, interviewing experts—but how do you organize everything for easy reference? A simple research database spreadsheet does the trick nicely. You can create such a…
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Over Thanksgiving I visited with a cousin who wanted to do some writing as a sidelight to his day job in finance. We got to talking about good reference books for nonfiction writing. He asked if I had heard of…
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You’re all set to give your big presentation. You know your subject cold. You know your audience. You know the likely questions you’ll be asked and the answers. Your slides are ready. What about your handouts? Handouts can make or…
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