Writing

1. It’s never been easier to write and publish a book. The good news for prospective authors is that, thanks to the publishing technology we have today, one can easily write, edit, illustrate format, and publish a book. The bad…
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Problem #1. The team is unfamiliar with the documentation. The team can be unfamiliar with your documentation for a couple of reasons. You have created your documentation from scratch. (Even so, chances are the team has seen your documentation plan…
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Newsletters help an organization raise its profile, introduce its products and services, and keep in touch with customers, prospective customers, and the public. To publish a quality newsletter with a frequency to make the desired impact, the newsletter requires content—and…
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Problem #1. The news release doesn’t answer the 5 W’s and how questions. Solution: Make sure your news release answers Who, What, Where, When, Why, and How. For example, if your news release is about a noteworthy speaker at your upcoming…
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