As written elsewhere, newsletters help your organization raise its profile, introduce products and services, and keep in touch with your customers, prospective customers, and the public.
Consider these seven additional ideas to help you plan and develop your newsletter.
1. Customer success stories.
We all love to read how our products and services make a difference. Stories make our companies look good, and they make us look and feel good. Your company newsletter is an ideal place to share these stories.
2. Safety reminders and tips for your product or service.
“Safety first” might be a cliché, but it remains as important as ever. By including important safety reminders and tips in your newsletter, you’re expressing your emphasis on keeping people safe.
3. Wellness articles.
Similar to safety reminders and tips, wellness articles can benefit both your staff and those readers outside the company. Tips for quitting smoking, learning more about healthy foods, adopting a regular exercise plan, and so forth—all these things can benefit your readers.
4. Editorials.
Your company, management, or you personally, might have strong opinions on a particular company or industry-related topic. For example, a corporate executive might wish to write about the positives (or negatives) about a particular piece of legislation, or why it’s in the company’s best interest to follow a particular course of action. Editorials enable the expression of these views.
5. Q&A.
The beauty of using Q&A lists is that they can be used for many different topics. These topics might include product or service enhancements, new regulations affecting your industry or company, a manager’s viewpoints on a particular issue…the list can go on and on.
Also, this content can easily be recycled and used elsewhere, such as in your corporate sales literature, technical documentation, and web site content.
6. Event calendar.
Employees will appreciate knowing when things are scheduled or when they are due. Examples include information on special events, benefit open enrollment period deadlines, nominations for employee of the month, and so forth.
7. Benefit changes and deadlines.
Perhaps your company is switching from a PPO to an HMO model, or is switching from one provider to another. Articles describing the benefit changes and deadlines will be of interest and use to your employees.
Consider these ideas as you plan and develop your newsletter.
