Technical writer, journalist and author
Some people erroneously mistake the “The Eyes of Texas” to be the state song. It’s easy to understand why: it’s set to a popular tune (“I’ve Been Working on the Railroad”) and it is always played at University of Texas…
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Written instructions show people how to perform a given task or tasks. Consider these tips when preparing your written instructions. 1. Assume nothing about your readers. Once I was preparing a manual for a new product in which I needed…
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Texas can claim its share of notable people—actors, artists, athletes, authors, philanthropists, political figures, singers, stars, and so on. It can also claim a master stuntman. Today’s movie and stunt fans likely won’t remember the name Robert Vandervoort. He made…
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In the first part of this blog I described the benefits of turning your presentations into e-books. But, having decided to move ahead, how do you proceed? Use this step-by-step process as a guide. 1. Decide the e-book formats in…
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Memorial Day weekend is coming up, and with family gatherings being planned, it’s a good idea to start thinking about what dishes to prepare and bring to the event. Fortunately, the official Texas state tree, the pecan tree, provides a…
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Most everyone gives presentations. But what happens to your content after you’ve given the presentation? Many speakers simply forget all about it—not the best idea, if you want your content to keep working for you long after your presentation. Some…
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How does one remember the Alamo? Is it the paintings, the movies, or is it just driving through Alamo Plaza? Today, you can drive your car north on Alamo Street, turning north from Commerce Street, which runs along what would…
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For all the changes in how we communicate, the news release remains both useful and vital. Companies and organizations use them to share their news about their products, services, and themselves. While news releases are not, and should not be…
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When one thinks of iconic Texas places, chances are the Alamo, Goliad, and the San Jacinto Battleground come to mind. More contemporary-minded people might think of the state Capitol building in Austin. Yet none of these sites would have meaning,…
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As written elsewhere, newsletters help your organization raise its profile, introduce products and services, and keep in touch with your customers, prospective customers, and the public. Consider these seven additional ideas to help you plan and develop your newsletter. 1….
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