Technical writer, journalist and author
1. You’re prepared to handle rejection. “Thank you for submitting your work. Unfortunately, it does not meet our needs at this time.” This line, or something similar, has stung many a writer. It’s important to remember that a rejection has…
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People remember Dwight David Eisenhower (1890-1969) as the general who led the Western Allies to victory in Europe during World War II. He was one of five American generals to earn five-star rank. People also remember Eisenhower as the 34th president…
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1. If you want total control over the project. With self-publishing, you are the author, editor, book designer, publisher, and publicist. Even if you hire others to perform any of these functions, the buck still stops at your desk. To…
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If you’ve been on the ferry between Port Bolivar and Galveston Island…or you’ve been on Pelican Island, visiting Seawolf Park…or if you’re flying over Galveston Bay at a high altitude…or even, if you look in the right spot using Google…
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Recently I helped a fellow author redesign and update her web site in support of her new children’s book. The site has lots of content, and had only been maintained since it was launched in 2013. After many hours, the…
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The Houston Texans begin their 15th NFL season when the play the Chicago Bears Sunday at NRG Stadium. But long ago, Houston had another professional football team known as the Texans. Those Texans played in a different league. They were…
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For all the attention paid to digital marketing, the printed brochure remains one of the most useful and versatile marketing tools available. Brochures help a company establish its corporate identity. Companies spend money to project an identity. Brochures play an…
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A few years ago, I attended a Houston history panel discussion in which the topic was the fate of the Astrodome. It remains a timely topic because of the Astrodome’s historical significance. It is also timely because the Astrodome represented…
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In the first part of this article, I addressed the first three questions you should ask before you create a book trailer video: Do you know your book, audience, and genre? Do you know what other trailers exist for similar…
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Forbes magazine values the Dallas Cowboys football club at approximately $4 billion, between the merchandise sales, sponsorships, AT&T Stadium, television deals, ticket sales, and so forth. It’s a long way from when the Cowboys were established for the price of a song…
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